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L'Oreal is the world's biggest cosmetics and personal care brand. The brand focuses on manufacturing several products for personal care including perfumes, cosmetics, skin and hair care products. Are you planning on purchasing L'oreal products but aren’t sure if they are cruelty-free? No need to worry, by the end of this post you will have an answer to whether L'oreal is cruelty-free or not. So, is L'oreal cruelty-free? L'oreal is not cruelty-free. Let's have a look at what it takes to produce a product cruelty-free to better understand why L'oreal is not one of them. Although there are no legislative definitions for what defines cruelty-free practices. However, there are still some broad guidelines as to what customers should look for when purchasing products. For a product to be considered cruelty free, it needs to satisfy the following guidelines: Its ingredients, as well as finished products, must never be tested on animals. Animal testing should never be conducted by the brand, the suppliers as well as 3rd parties. The products must not be distributed in China or any other country that permits animal testing on imported goods. Therefore, because L'oreal sells its goods in China, it cannot be considered a cruelty-free brand. Where needed by law, L'oreal pays for and consents to its goods being tested on animals. Animal testing is required for the vast majority of products shipped into China, and L'Oreal distributes its products in outlets on the Chinese mainland. Furthermore, L'oreal is a child brand of the L'oreal group which is a parent organization that does animal testing as authorized by law. About L'oreal Eugène Schueller, a French chemist, established L'Oreal in 1909 as a cosmetics company. It was in the form of a professional hair colouring dye named Oréale that L'Oreal launched which would become its first product. Following its enormous popularity, the firm quickly expanded its product line to include additional cosmetics and beauty goods such as hair styling tools, makeup products, skincare products, etc. L'Oreal's fundamental goal was to create cosmetics and hair products that were supported by scientific studies, which they did. Later on, the brand's business department began buying beauty and cosmetics brands from other companies. Currently, this commercial behemoth controls over 500 brands and has 6 research facilities across the world. The brand also operates in many countries like Russia, Colombia, China, Saudi Arabia, Venezuela, Pakistan, India, and Nigeria among others. Frequently Asked Questions Is L'Oreal Cosmetics Available In China? Does L'Oreal sell its products in China? Yes, L'Oreal cosmetics are available for purchase in mainland China. The regulations regarding normal post-market testing in China have changed, but businesses are still susceptible to non-routine testing on animals if they get an official complaint about their product. This means that their animal testing will be inspected and then upon satisfying the criteria will they receive an authentication certificate. If the inspector is not satisfied, they would be banned from selling their products until they satisfy the requirements. Is L'Oreal a PETA-Certified Brand? Because L'oreal does not use cruelty-free policies against testing on animals for its ingredients as well as finished products, the brand has not received any certification from PETA. In fact, it has been included in the PETA database as one of the brands that test its products on animals. Therefore, you may want to consider other brands. Is L'Oréal a Vegan Brand? L'Oréal may provide certain vegan items. However, because it is not cruelty-free, every time you are purchasing the products, make sure to check the ingredients to be sure that they are vegan. Furthermore, the brand is not 100% vegan none of their goods have been certified as vegan, despite the fact that they do use the phrase "100% vegan" on some of them. Some of their cosmetics also contain certain ingredients such as beeswax, egg white, hone, mink oil as well as other animal-derived ingredients in their products. Is L'Oréal Revitalift tested on animals? According to L'Oréal's website, they claim that none of their products contain animal-derived ingredients and the finished products are not tested on animals however, for L'Oréal to be able to sell its products in China, it needs to test the finished products on animals as that is a requirement by the law of China. The same can be said about their Revitalift product which is why we recommend conducting your own research about the ingredients to make an informed choice about the true nature of the product and how a company obtains the ingredients for their products. Below are some of the products from the Revitalift range available on Amazon with free delivery. L’Oreal Paris 1.5% Pure Hyaluronic Acid Serum for Face with Vitamin C from Revitalift Derm Intensives for Dewy Looking Skin, Hydrate, Moisturize, Plump Skin, Reduce Wrinkles, Anti-Ageing Serum, 1 Oz L'Oreal Paris Revitalift Pressed Night Cream with Retinol, Niacinamide, Visibly Reduce Wrinkles, Hydrate for Face, Under Eye, Neck, Chest, Dermatologist tested + Hyaluronic Acid Serum Sample L'Oreal Paris Skincare Revitalift Anti-Aging Face Moisturizer with SPF 25, Pro-Retinol and Centella Asiatica, Paraben Free, Suitable for Sensitive Skin, 1.7 oz. L'Oreal Paris Skincare Revitalift Bright Reveal Anti-Aging Day Cream SPF 30 Sunscreen with Glycolic Acid, Vitamin C & Pro-Retinol to Reduce Wrinkles & Brighten Skin, 1 fl. oz. Is L'Oréal an ethical company? L'Oréal has been named as one of the World`s Most Ethical Companies by the Ethisphere Institute but we do not completely agree with that assessment. Our reasoning for that is for a company to be considered as an ethical company, it has to satisfy the moral values and principles. L'Oréal does not satisfy those requirements as it tests its products on animals and sources its ingredients from animals therefore, in our opinion, L'Oréal is not an ethical company. Does L'Oréal harm the environment? Even though L'Oréal may not be cruelty-free, it is actually one of the very few companies that are trying to look after our blue planet and the environment. L'Oréal has taken prominent steps to ensure that none of their products contain ingredients from trees, although they do at the moment, they claim that by 2030, they will use no ingredients that are obtained by cutting down trees. Also since 2005, L'Oréal has decreased its Carbon Dioxide emissions by 78% which is a huge improvement considering the fact that they have had a 40% increase in the sales of their products causing them to increase their production volume. Alternatives to L'Oréal That Are Cruelty-Free and Vegan L'Oréal provides a comprehensive range of goods in the areas of skincare, haircare, and cosmetics. If you are looking for cruelty-free brands, there are several alternatives you may want to look at. Some of the cruelty-free brands that are similar to L'oreal are Tatcha, Paula's Choice as well as E.L.F. Cosmetics and The Ordinary. Conclusion Products manufactured by L'oreal are not cruelty-free. Animals are used in the testing of the company's products. Aside from that, L'Oreal goods are available for purchase in mainland China, where the use of animals is required by law.

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